Kieffer is a textiles atelier that advocates respect, love and the exploration of textile-making.
Kieffer develops from the Rubelli's expertise and contributes to the expansion of its offering and textile production research.
Kieffer deeply regards the knowledge that resides in the past, while equally embracing the potentiality of the present.
Kieffer joyfully navigates weft and warp with the confidence that detail makes the difference.
Kieffer sees textile as the preferred interface for the tactile exploration of the domestic environment: fabrics serve life to veil and highlight, to shelter and comfort, and ultimately to always celebrate the senses.
Manifesto
Kieffer weaves together the archetypical and the simple with the bold and the adventurous,
as long as it serves and honours daily life.
Kieffer knows when to be quiet and when to be exuberant, when it is time to whisper while also recognising the innate intensity of raw materials.
Kieffer cares. Cares for quality, cares for durability, cares for nuances, cares for the integrity of production processes.
Kieffer produces in the proximity of Lake Como, at the Rubelli factory, but chooses to expand globally when it makes sense to include other expertise.
Formafantasma
Kieffer was born from a simple idea: fabrics don't just dress spaces; they define their character and how they are experienced.
Materials
Our research begins with the material: the fibres, the consistency, the weight, the feel of a fabric, the ability of a surface to welcome light, create depth, and transform a space with its mere presence. We explore warp and weft, textures and constructions, seeking materials that are beautiful to look at, pleasant to touch, and natural to experience.
A fabric gains value when it enters everyday life: a curtain that filters light, a seat that welcomes, a covering that protects, a surface that invites contact. We design it to be lived in, because the beauty of a space also comes from what happens within it.
A good fabric is made to last: over time, because its quality doesn't depend on fashion; in use, because it must accompany daily life while maintaining comfort and performance; in the relationship it creates with those who live it, becoming part of the spaces and the stories
they hold.
This durability comes from the choice of material, research, and attention to detail. We favour natural fibres and continually explore their possibilities; where an environment requires greater resistance, protection, or performance, we also use advanced technologies and advanced fibres, without compromising the sensorial quality of the fabric.
Kieffer 4 introduces a new element to the brand’s journey: decoration.
Textiles
The colour palette remains one of the fundamental tools of this research. Natural, deep, and calibrated tones meet more intense accents, creating a balance between harmony and character. The colours do not follow trends; instead, they are designed to live within spaces, adapt to the light, and accompany daily life.
Kieffer 4 introduces decoration without turning it into decorativism. The protagonist remains the fabric: its material, its surface, and its ability to retain character and vitality even through an industrial process. These are fabrics designed to be lived in, combined, and weathered by time.
Discover the collection on rubelli.com
Moodboards
Design
Kieffer is edited and produced by Rubelli under the creative direction of Formafantasma.
Formafantasma is a research-based design studio investigating the ecological, historical, political and social forces shaping the discipline of design today. Whether designing for a client or developing self – initiated projects, the studio applies the same rigorous attention to context, processes and details. Formafantasma’s analytical nature translates in meticulous visual outcomes, products and strategies.
